ANA opens 'IS JAPAN COOL?' Website : Press Releases

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TOKYO February 16, 2012 - ANA introduced its "Is Japan Cool?" website on February 10. The "Is Japan Cool?" site introduces current Japanese trends through articles and video clips of people, places, and social phenomena. Sumo, carousel sushi (low-priced sushi served on a circulating conveyor belt), maid cafés and comic book cafés are just a few examples. 

Visitors to the website will judge if the featured items are "cool" or "not so cool." The site was designed to spark interest in Japan, deepen understanding, and encourage people to visit.

From February 17, ANA begins its "Cool Campaign", which gives website visitors the chance to win free round-trip tickets to Japan.

After the Great East Japan Earthquake on March 11, 2011, ANA has been striving to increase tourism to Japan through a wide variety of approaches, including a campaign to attract students from abroad. ANA continues to entice people around the world by highlighting the attractiveness of Japan, working to become a bridge between Japan and the world.

Contact: ANA Public Relations TEL +81-3-6735-1111

http://www.ana.co.jp/wws/us/e/local/about_ana/corp_info/pr/2012/120216.html

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